Here are some tips for encouraging more reviews of your business. Some come from my own experiences as a review site “super user” and some are just classic created common sense. Your comments are welcome. Just no 1-star ratings please!
Participate in the best review sites.
Not all review sites are created equal. Look for those that have features to reduce fake reviews and give business owners tools for responding to reviews. Activate your business account and improve your business listing (it’s free). By claiming your listing you will receive realises when new reviews are posted and traffic reports on what many users viewed your business page per week why yelp hide my reviews.
Be aggressive with all your reviews.
Thank your reviewers for their feedback, both positive and negative, regularly. Yelp. com, the largest review site, allows business owners to respond freely or privately to your reviews. A personal message is a great way to acknowledge a reviewer and it shows you’re attending to as the business owner. Caution: don’t be rude or obnoxious or defensive in any way. I’ve seen this backfire big time when a reviewer freely posted the business master’s rude or obnoxious response with their updated (and even more negative) review! Be sure to see my upcoming post on what to respond effectively to negative reviews.
Take advantage of offers on your listing page.
Some review sites such as Yelp allows businesses to post offers on their listing page. Since users of these sites may be active reviewers themselves, you are directing your offer to the top online “influencers”.
Url to review sites on your website.
Add the site logo with your other social media links, “Follow us on… inch Again, I would only url to the most responsible online review sites like Yelp.
Promote your presence on review sites.
Add a link in your e-newsletter, include it in your advertising and social media pages. You can even blog about your reviews and link back to the actual review page. Don’t allow a few negative posts make you want to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be doing business with you, so preach it to your choir!
Many review sites offer point of sale materials, such as static clings and stickers that retailers can stick to their door or cash register to promote their site.
Be active in the Online community.
Be an active reviewer yourself. It’s a great way to gain understanding of the city and fun to do! Just don’t review your own business or your competitors. You will likely get caught at it and the charges isn’t with the risk.
Lastly, it is considered bad social manners to directly get friends and customers for reviews. And truth be told, this tactic may not do any good. Some review sites allow us algorithms to filter out reviews from one-time reviewers or people that have partial profiles because they tend to be less reputable or even fake. However, promoting your business’s presence on a particular review sites is a good practice and will naturally lead to more and better quality reviews. Online reviews not only benefit your online site’s search engine optimization, your word of mouth advertising!